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Hello, world — Postpilot is shipping in public

Published May 15, 20261 min read

We're building Postpilot because the social-media tools that exist today were not designed for the bakery on the corner, the painter who runs a family business, or the founder who sells handmade soaps. They were built for the marketing department of a 200-person SaaS company — and the pricing, complexity, and onboarding all reflect that.

Who Postpilot is for

If you're a small business in Germany, Austria, or Switzerland that knows you should be posting consistently on Instagram, LinkedIn, or Facebook — but the daily 90-minute grind of writing, scheduling, and replying makes it impossible — Postpilot is for you.

We have one goal: your business posts consistently on 5 platforms every day, in under 15 minutes of your time. The AI drafts in your voice. You approve. We publish. The grind is automated; the brand stays yours.

What "shipping in public" means

For the next 12 weeks, we'll publish weekly notes here:

  • What we shipped this week (and what slipped)
  • Real numbers: pilot customers, latency, errors
  • Hard product decisions and why we made them
  • Things we got wrong and what we changed

If you want to follow along, the build log is open at gitlab.benotable.de. If you want to be among the first pilots, join the waitlist — we'll be onboarding the first five SMBs in the coming weeks.

Made and hosted in Falkenstein, Germany. GDPR by default. No US clouds.